Nomad eSIM Brings Global Connectivity to Premier League Pitchside

LONDON, UK: Nomad eSIM, the leading global eSIM provider, today announced a significant expansion of its sports marketing presence with LED perimeter advertising across multiple English Premier League stadiums for the 2025/26 season.

The move will see Nomad eSIM's brand appear pitchside, covering up to 190 matches, reaching an estimated global television audience of more than 70 million viewers.

Nomad eSIM will secure prominent LED board visibility across matches featuring over 20 Premier League clubs, including fixtures at iconic stadiums.

Connecting Fans to Their Passion, Wherever They Are

The Premier League's unrivalled global reach, with broadcasts to 920 million households across 189 countries, makes it an ideal platform for Nomad eSIM to connect with international football supporters who travel to follow their passion for the beautiful game.

"Sport has an extraordinary power to bring people together, transcending borders, languages, and cultures," said Louis Sim, Head of Global Marketing at Nomad eSIM.

"That’s why we're committed to deepening our presence in sport. Fans deserve brands that show up for them, not just during the big moments, but throughout the journey. This is only the first step in how we plan to support and celebrate the global sports community.”

This belief guides Nomad eSIM's strategic expansion into the sports realm, recognising that sports fans represent the heart of what the brand stands for: passionate travellers who refuse to let distance separate them from the experiences and communities they love.

"Whether fans are travelling to the stadiums to watch their favourite teams live or watching matches in pubs and their homes, they deserve seamless connectivity to share those iconic goals, last-minute winners, and unforgettable moments with friends and family," continued Louis.

"That's what we provide, the freedom to stay connected to what matters most."

Celebrating the New Season with a Special Offer

To celebrate the start of this new season, Nomad eSIM is offering Premier League fans 1GB of free data using the exclusive promo code "EPL" when they download the Nomad app and set up their eSIM.

A Natural Fit for the World's Most-Watched League

Top-flight English football remains one of the most-watched sporting properties globally, with billions of viewers tuning in each season across international broadcast networks.

Its audience is highly engaged, digitally connected, and known for strong brand affinity, especially toward companies that enhance the matchday and travel experience.

“Fans of the English game are exactly the globally minded audience we serve,” continued Louis. “These are passionate travellers who understand that the best moments in life, whether that’s a stadium roar or a sunset in a new city, are meant to be shared. That’s the Nomad eSIM spirit, and we’re excited to show up more for fans this season.”

Nomad eSIM's LED advertising presence will commence with the start of the 2025/26 Premier League season in August 2025.

About Nomad eSIM

Nomad eSIM is a leading global eSIM provider, offering affordable mobile data in over 200+ destinations worldwide. Designed for modern travellers, digital nomads, and international professionals, Nomad eSIM eliminates the hassle of physical SIM cards and expensive roaming charges, keeping users connected wherever their journey takes them. Learn more at Nomad eSim.