How & Where To Buy A SIM Card For Europe
Need data for maps, staying in touch, and exploring Europe? Learn how to buy a local SIM card or eSIM and what to expect for cost and availability.
Summary
- Overview of Europe’s Mobile Network
- Internet Access Options for Travelers in Europe
- Best SIM Cards and eSIMs for Tourists
- Choose Nomad Europe eSIM
- Where to Buy a SIM Card in Europe
- How Much Does a SIM Card Cost in Europe?
- How to Top Up Your SIM Card?
- Frequently Asked Questions About Mobile Connectivity When Traveling in Europe

Overview of Europe’s Mobile Network
Major mobile network operators across Europe include Orange, Vodafone, Three UK, and O2.
The EU-Wide Roaming Policy
Since 2017, EU law has allowed free roaming across all EU member states, meaning that a SIM card purchased in one EU country will typically work across all other member states without incurring extra roaming fees.
However, for UK travelers, it's important to note that some UK SIM cards may now charge for roaming in the EU following Brexit.
Also, keep in mind that some providers may have fair-use policies that limit data usage when roaming in other EU countries.
Network Coverage and Quality
Europe has several major mobile networks, each with its own advantages and coverage areas:
- Orange: A strong network with excellent coverage in France, Spain, and Belgium.
- Vodafone: Offers some of the best coverage across multiple European countries.
- Three UK: A budget-friendly option that often includes free roaming in many non-EU destinations.
- O2: A solid choice for tourists, with a strong presence in the UK and decent coverage in other European countries.
Network Speeds
4G LTE, which provides fast and reliable mobile internet, is widely available across Europe, so you can expect a good connection in most places.
Furthermore, 5G, the next generation of mobile technology offering even faster speeds and lower latency, is rapidly expanding in major cities like Paris, London, Berlin, Madrid, and Rome. This means that in these areas, you might be able to enjoy an even better mobile internet experience.
Internet Access Options for Travelers in Europe
1. International Roaming
International roaming can be convenient, but it's generally the most expensive option and may come with speed limitations. However, they’re a good option for short trips or emergencies when you need immediate connectivity upon arrival.
2. Pocket WiFi Rental
Pocket WiFi devices are portable hotspots that create a WiFi network you can connect your devices to. They can be a good option for groups, as multiple devices can share the connection.
However, they pose a bit more of a hassle as you’ll have to remember to charge it and bring it around with you
Best SIM Cards and eSIMs for Tourists
Orange Travel
Orange Travel’s prepaid plans providing an international eSIM that adapts perfectly to your trip, be it for business or leisure:
- Coverage: Over 30 European countries, thanks to their partnerships with leading local carriers.
- Key Features: International eSIM, prepaid plans, flexible top-ups, high-speed data, and even unlimited calls/SMS on select plans. Easy installation via the Orange Travel app.
- Why Get It: Convenient and flexible eSIM option for avoiding roaming fees across multiple European destinations.
- How to Buy: Purchase and manage directly through the Orange Travel app.
- Starting Price: £7.99 for 4GB.
Three
Three offers a straightforward solution for travelers figuring out how to buy a SIM card in Europe for a multi-country trip. With their eSIM options, their process is designed for ease, with most steps completed online, saving you time upon arrival.
- Coverage: Extensive coverage, known for inclusive roaming in many European countries.
- Key Features: Straightforward eSIM options with mostly online setup. Cost-effective for multi-country travel.
- Why Get It: Budget-friendly option with good roaming policies for travelers visiting multiple European countries.
- How to Buy: Purchase online via the Three website.
- Starting Price: £13 for 4GB.
Vodafone
Forget about the hassle of physical SIM card swaps. With Vodafone eSIM, you can often activate your plan by simply scanning a QR code, getting you connected quickly so you can focus on your travels.
- Coverage: Solid coverage across many European countries.
- Key Features: eSIM option with easy QR code activation. Various data plans with flexible durations. Convenient app-based management.
- Why Get It: Reliable and convenient eSIM for staying connected across Europe, with a range of data options.
- How to Buy: Purchase online via the Vodafone website.
- Starting Price: $4 for 1.5GB.
O2
O2 offers straightforward options, especially if you're already familiar with their services. While they also provide physical SIM cards, their eSIM can offer a convenient alternative, potentially allowing for online setup before you travel.
- Coverage: Strong presence in the UK and decent coverage in other European countries, often with free WiFi hotspots in cities.
- Key Features: eSIM option available. Their Essential Plan offers 10 GB for £10 a month. O2 Europe Zone allows using your regular allowance in many EU countries.
- Why Get It: Good option, especially for those traveling to the UK and other “O2 Europe Zone” countries, with a cost-effective longer-stay plan.
- How to Buy: Explore eSIM and plan details on the O2 website.
- Starting Price: £10 for 10GB (Essential Plan).
We’ve made a quick comparison of the features and benefits of the SIM and eSIM options in the table below:
Choose Nomad Europe eSIM

Looking for a hassle-free and convenient way to stay connected in Europe? Consider using an eSIM.
With Nomad's Europe eSIM options, you can enjoy instant activation, competitive rates, and coverage across multiple countries. Say goodbye to searching for SIM cards and embrace seamless connectivity with Nomad.
Where to Buy a SIM Card in Europe
Travelers have several options for buying SIM cards for their European adventures:
Online Purchase
If you prefer to be prepared in advance, you can order a prepaid SIM card from an online vendor. Some providers even offer SIM card deliveries before your trip.
Alternatively, you can pick up a physical SIM card at airport counters in major European airports, including:
- Paris Charles de Gaulle
- London Heathrow
- Madrid Barajas
- Rome Fiumicino
For even greater convenience, you can get an eSIM, such as the Nomad eSIM, online and activate it instantly upon arrival.


At the Airport
Many airports have vending machines or mobile carrier kiosks offering SIM cards, so you can purchase them if you need a SIM card immediately upon arrival. However, keep in mind that buying a SIM card at the airport can be more expensive due to convenience fees.
At Electronics and Convenience Stores
You can also find SIM cards at various electronics and convenience stores throughout Europe. Stores like Carrefour, MediaMarkt, and El Corte Inglés often have SIM cards available.
Additionally, convenience stores, especially in city centers and tourist areas, may also sell SIM cards. This can be a cheaper alternative to buying a SIM card at the airport.
At Mobile Carrier Stores
Another option is to visit local mobile carrier stores like Orange, Vodafone, Three, or O2, which are located in most major cities. This allows you to compare plans and get assistance from staff in choosing the best option for your needs.
Do remember to have your passport ready for ID verification when purchasing your SIM card.
How Much Does a SIM Card Cost in Europe?
Tourist SIM card prices in Europe vary depending on the package, data allowance, and validity period, but here’s a general guide on what you can expect to pay:
- 5 days: €10 to €20 (~USD 12 to 22)
- 10 days: €20 to €30 (~USD 22 to 33)
- 30 days: €30 to €50 (~USD 33 to 55)
If you're looking for a more flexible and potentially cost-effective option, eSIMs are an excellent alternative. With eSIMs, you can avoid the hassle of physical SIM cards and enjoy instant connectivity. For example, Nomad eSIMs start from €13.48 (~ USD 14) for 5GB of data.
For longer trips, consider getting a local SIM card. These cards are available with monthly plans ranging from €10 to €50 (~USD 12 to 55). These often provide better value for money with larger data allowances and longer validity periods. However, registration is usually needed, and stricter identification requirements may be applied.
Factors affecting SIM card costs that you should consider:
- Data amount included in the plan: If you plan on heavy internet usage (streaming, video calls), you'll need a larger data allowance, which will come at a premium. Conversely, if you only need data for basic navigation and messaging, a smaller, more affordable plan might suffice.
- Validity period of the SIM card (number of days): Shorter validity periods might be cheaper upfront but could become costly if you need to top up frequently during a longer trip. Longer validity periods usually come with a higher initial price but offer better value for extended stays.
- Whether it's a data-only or includes calls and texts: If you primarily need internet access and rely on messaging apps, a data-only SIM can be a more economical choice. However, if you anticipate making traditional phone calls, a SIM with voice and text inclusions will be necessary.
- The specific mobile network operator: Major operators like Vodafone, Orange, O2, and Three often have different pricing strategies and may offer promotional deals or specific tourist packages. Smaller, local operators might provide more competitive rates but could have less extensive coverage.
- Where you purchase the SIM card (airport, online, local store): Buying a SIM card at the airport is often the most convenient option upon arrival, but it typically comes with a premium due to convenience fees. Purchasing online before your trip or at official mobile carrier stores or electronics retailers in city centers is usually more cost-effective. Convenience stores might also sell SIM cards, often at prices somewhere in between.
How to Top Up Your SIM Card?
How to Check Data Balance
Before topping up your SIM card, it's helpful to check your remaining data balance. Here's how to check how much data you have left:
- USSD codes (if available): USSD codes are shortcodes you can dial on your phone to access various services, including balance checks. These codes vary by carrier, but they usually follow a format like ‘*123#’. Check your carrier's website or SIM card documentation for the specific code.
- Carrier mobile apps: Most carriers have mobile apps that allow you to manage your account and monitor your data usage. Download your carrier's app and log in to view your current data balance.
How to Recharge
If you’re running low on data, there are a couple of ways to top up your SIM card:
- Online payment via carrier website: Most carriers allow you to recharge your SIM card online using a credit card or other payment methods. Simply visit the carrier's website and follow the instructions.
- Supermarket or convenience store top-ups: You can often buy top-up vouchers or recharge your SIM card directly at supermarkets and convenience stores in Europe. Look for signs or ask the cashier for assistance.
For those who expect to use a lot of data, opting for a provider with unlimited 4G or 5G data plans can be a smart choice. This eliminates worries about exceeding data limits and facing unexpected fees.
How to Top Up an eSIM?
If you find yourself running low on data while using an eSIM in Europe, the process to top up your eSIM data is generally straightforward, though it can vary slightly depending on your eSIM provider.
For Nomad eSIM users, topping up your data is easily done through the Nomad iOS or Android app, or directly on the Nomad website:
- Go to the 'Manage' section
- Select your active Europe eSIM → 'Add more data' to proceed with your purchase.
Keep in mind that any additional data you purchase will typically only become active once your current data allowance has been used up or your plan has reached its expiration date. Also, it's important to note that any unused data from an expired plan usually won't carry over to your new top-up.
While topping up is generally a convenient option, be aware that add-ons might not be available for all eSIM plans. Always check the specific details of your eSIM plan to confirm if top-ups are supported.
Note: Due to local regulations, purchasing add-ons might not be possible if you are physically in China, UAE, or India.
Frequently Asked Questions About Mobile Connectivity When Traveling in Europe
Do I need a SIM card, or can I rely on free WiFi?
While free WiFi is available in many places, relying solely on it can be limiting. A SIM card provides more flexibility, allowing you to stay connected on the go, access maps and navigation, and make calls when needed, even when WiFi isn't available.
Can I use a SIM card from another country in Europe?
It depends. If you have a SIM card from an EU country, you can generally use it in other EU countries without extra charges, thanks to the EU roaming regulations. However, this might not be the case for UK SIM cards or SIM cards from countries outside the EU, which may incur roaming fees.
Which carrier has the best coverage for rural areas?
Vodafone generally offers the most extensive coverage, even in rural parts of Europe, making it a good choice if you plan on venturing outside major cities or traveling to more remote areas. They offer both physical SIM cards and eSIM options, providing flexibility for different devices.
Do I need a European ID to buy a SIM card?
You don't need a European ID to buy a SIM card in Europe. However, if you're purchasing a SIM card from a local mobile carrier store, such as Orange or Vodafone, you'll typically need to provide identification, usually your passport.
Are there data-only SIMs available for tourists?
Yes, data-only packages are a common option for tourist SIM cards. These are a great choice if you primarily need data for browsing, navigation, and staying connected online and don't require calling or texting capabilities.