How & Where To Buy A SIM Card For UK
Whether you need internet access for maps, social media, or just to stay in touch, this guide covers how to get mobile data with a local SIM or an eSIM, and what it’ll cost you in the UK.
Summary
- Overview of the UK mobile network
- Best SIM cards & eSIM for tourists: Overview of Major Brands
- How Much Does a SIM Card Cost in the UK?
- Where to buy a SIM Card in the UK
- Choose Nomad UK eSIM
- Mobile Network Coverage in the UK
- Other Internet Access Options In the UK
- WiFi Connectivity in the UK
- How to Top Up Your SIM Card
- Frequently asked questions about buying a SIM card in the UK

Overview of the UK mobile network
Four primary providers serve the UK mobile network, with each offering a unique set of advantages. They are EE, Vodafone, O2, and Three. For tourists looking to stay connected in the UK and researching where and how to buy a SIM card in the UK, understanding the strengths of each network is a crucial first step. Let’s take a closer look at what each provider offers to customers.
EE stands out for its superior coverage and speed, ensuring reliable connectivity throughout the country, while Vodafone balances strong coverage with competitive pricing, making it a popular choice for many travelers.
Coverage-conscious travelers can look to O2 for excellent urban coverage and enhanced user experience with access to a network of WiFi hotspots. For budget-conscious travelers, Three offers attractive international roaming packages.
When selecting a provider, it's important to weigh your individual needs against the specific strengths of each network, considering factors such as coverage area, speed requirements, and budget constraints.
Network speeds generally reach 4G LTE across most of the UK. 5G has been rolled out in many areas, but given the UK's size, you'll likely find more consistent 5G connectivity in major cities like London, Manchester, and Birmingham.
Best SIM cards & eSIM for tourists: Overview of Major Brands
EE
EE is known for its extensive coverage and reliable speeds, making it a strong contender for travelers exploring bustling cities and remote landscapes:
- Plan Options: Tourists can choose from data allowances of 20 GB, 50 GB, 100 GB, and 125 GB.
- Pricing: Prices range from approximately $13 to $38.
- Speed & Convenience: Maximum internet speed of 25 Mbps. They also offer a data rollover option.
Vodafone
Vodafone provides a solid balance of coverage and a variety of tourist-friendly data packages designed to keep you connected throughout the UK:
- Data Packages: Travelers can select from plans offering 27 GB up to unlimited data.
- Validity: All Vodafone prepaid plans for tourists are valid for 30 days upon activation.
- Price Range: With prices ranging from $13 to $51, Vodafone offers options to suit different budgets.
O2
O2 boasts strong urban coverage and provides a user-friendly experience, often with access to their network of free WiFi hotspots in many cities:
- Data Allowances: Choose from plans offering 10 GB, 50 GB, or 150 GB, all valid for a 30-day period.
- Cost: The pricing for these plans ranges from $13 to $38.
- Added Perks: O2 offers data rollover. Additionally, you can link your payment method for automatic renewals.
Three
Three UK is a popular choice for budget-conscious travelers, particularly those visiting other European countries due to their roaming options:
- Plan Variety: Tourists can select from data packages of 10 GB, 75 GB, 150 GB, and even an unlimited data option.
- Service Period: These plans have a 30-day service period before renewal is required.
- Pricing: With plans ranging from $13 to $45, Three provides a range of options for different budgets.
So how do these SIM card providers stack up against each other or alternative options like eSIMs? For a quick comparison of the features and benefits of SIM and eSIM options, take a look at the table below.
How Much Does a SIM Card Cost in the UK?
The cost of a data SIM card in the UK varies depending on the type of SIM card, data allowance, validity period, and where you buy it from. Tourist SIM cards with data-only plans typically range from £10 to £50 (approximately USD 12 to USD 65) for 5 to 30 days.
Factors affecting SIM card costs that you should consider:
- Data allowance: If you plan on heavy internet usage, you'll need a larger data allowance. Conversely, if you only need data for basic navigation and messaging, a smaller, more affordable plan might suffice.
- Validity period: Shorter validity periods might be cheaper upfront but could become costly if you need to top up frequently during a longer trip. Longer validity periods usually come with a higher initial price but offer better value for extended stays.
- Data-only plans or calls and texts: If you primarily need internet access, a data-only SIM can be a more economical choice. However, if you anticipate making phone calls, a SIM with call minutes and SMS messaging capability will be needed.
- Network operator: Major operators often have different pricing strategies and may offer promotional deals or specific tourist packages.
- Where you purchase the SIM card: Buying a SIM card at the airport is often the most convenient option, but comes with a premium. Purchasing online before your trip is usually more cost-effective. Convenience stores might also sell SIM cards, which can be more affordable.
eSIMs, like the Nomad eSIM, offer a more convenient option starting at USD 10 for 5GB. In addition to the affordable price point, Nomad eSIM also offers instant activation and compatibility with a wide range of devices. When it comes to eSIMs vs physical SIMs, the difference is that local SIM cards require registration and offer monthly plans ranging from £10 to £50 (approximately USD 12 to USD 65).
Ultimately, the best SIM card for you will depend on your individual needs and priorities. Consider how you plan to use your phone in the UK, where you'll be traveling, and how much data you'll need.
If you aren’t sure how much data is enough for your trip, you can check out our informative guide on the topic: How much data do I need for international travel?
Where to buy a SIM Card in the UK
Here are some of the most common places where you can buy a SIM card in the UK:
- At the Airport: If you prefer to buy a SIM card upon arrival, vending machines and mobile carrier kiosks at the airport are readily available, though this might be more costly.
- At Mobile Carrier Stores: All major mobile carriers have stores across most city areas. Buying directly from a carrier store offers a wider selection of plans. Note that buying in-store might require your passport for ID verification.
- At Supermarkets & Convenience Stores: Prepaid SIM cards are widely available at supermarkets, convenience stores, and other retailers throughout the UK. This is often a more affordable and convenient option.
- Online Purchase Options: Some providers offer online SIM card delivery. Be sure to factor in shipping times and compare prices, as they might be higher than buying directly from the providers. Many providers also offer convenient options to pick up your SIM card at airport counters upon your arrival.
Choose Nomad UK eSIM

For a hassle-free and convenient way to stay connected in the UK, consider Nomad's eSIM. With Nomad, you can buy your eSIM online before you even arrive in the UK, ensuring you have instant connectivity upon landing. Our eSIMs offer flexible data plans to suit your needs, and they work seamlessly with eSIM-compatible devices, eliminating the need to swap physical SIM cards.
Plus, you can keep your primary number active and use our eSIM for calls on messaging apps, making it ideal for travelers who want to stay connected with family and friends back home.
Learn more about how our eSIM works and buy your UK eSIM today to experience seamless connectivity throughout your trip. Explore our UK eSIMs and discover where you can enjoy high-speed data without the hassle of buying physical SIM cards in London, Manchester, Edinburgh, or any of our 10 regions in the UK.
Mobile Network Coverage in the UK
While generally good, mobile coverage in the UK can be patchy, especially in rural areas. Even major operators can have inconsistent coverage outside of cities.
For reliable coverage in the countryside, especially near the Republic of Ireland border, larger operators (EE, Vodafone, O2, Three) are often the best choice. In larger towns and cities, smaller operators may offer similar service at better prices.
Before choosing a provider, check their coverage map for your specific UK destinations. Websites like www.nperf.com offer detailed coverage information to help you select the most suitable network for your trip.
Other Internet Access Options In the UK
While local SIM cards and eSIMs often provide the most cost-effective and convenient internet access for travelers in the UK, there are alternative options to consider, particularly for specific needs or travel styles.
- International Roaming: While convenient, international roaming can be expensive and may have speed limitations. It's generally suitable for short-term visits or emergencies. Be sure to check with your home carrier for roaming rates and packages.
- Pocket WiFi Rental: This option is great for groups or families needing to connect multiple devices. However, pocket WiFi devices can be bulky and require extra charging.
WiFi Connectivity in the UK
While you might expect readily available public WiFi, it's not as widespread in the UK as in some other countries. You'll find WiFi hotspots in specific public areas like train stations, libraries, and airports. Additionally, many cafes and restaurants offer WiFi, though typically for paying customers only.
Therefore, while WiFi can be a useful supplement, relying solely on public networks for consistent connectivity throughout your UK trip might be challenging. Having a local SIM card or eSIM is generally recommended for more dependable internet access on the go.
How to Top Up Your SIM Card
If you run out of data on your UK SIM card, adding more is a breeze. You can easily check your data balance via USSD codes provided by your carrier or through your mobile carrier's app. How to recharge:
- Online payment via carrier website: Most carriers allow you to top up your data online through their website using a credit or debit card. Simply log in to your account, select the desired data plan, and make the payment.
- Supermarket & convenience store top-up: You can also top up your SIM card at most supermarkets and convenience stores throughout the UK. Simply purchase a top-up voucher and follow the instructions to add credit to your account.
If you find topping up a hassle or anticipate needing a lot of data, some providers offer unlimited 4G/5G data plans. These plans provide peace of mind, allowing you to use data without worrying about overage charges. However, they might be more expensive than pay-as-you-go options.
Wondering how to top up your eSIM? For Nomad eSIM users, you can add more data to an active plan through the Nomad iOS or Android app, or the Nomad website.
If you’re using the mobile app, simply navigate to the 'Manage' page, select your eSIM, and choose the 'Add more data' option to complete the purchase. If you’re using the Nomad website, the steps are similar.
Keep in mind that add-on data will only activate once your current data is depleted or your plan has expired, and any leftover data from an expired plan won't carry over.
Also, add-ons aren't available for all Nomad eSIMs, so check your plan details, and they cannot be purchased if you are currently in China, UAE, or India due to local regulations.
Frequently asked questions about buying a SIM card in the UK
Do I need a SIM card, or can I rely on free WiFi?
While free WiFi is available in many places, having a SIM card with data provides more flexibility and reliability, especially if you plan to explore beyond major cities.
Can I use a SIM card from another country in the UK?
It depends on your carrier and plan. Some international SIM cards might work in the UK, but they could be expensive. Check with your carrier for roaming rates and options.
Which carrier has the best coverage for rural areas?
EE generally has the best coverage for rural areas in the UK. However, it's always a good idea to check coverage maps for specific locations before making a decision.
Do I need a UK ID to buy a SIM card?
Most of the time, no. However, some stores or carriers might require ID for registration, especially for local SIM cards. It's best to check with the specific store or carrier beforehand.
Are there data-only SIMs available for tourists?
Yes, all major carriers offer data-only SIM cards suitable for tourists. These are a great option if you only need data and don't require calling or texting capabilities.